$2.84M Revenue 44,498 New-to-Brand Customers
How a Beauty & Personal Care brand scaled to $2.84M in revenue with 5.98x ROAS using bundles, AMC audience targeting, and full-funnel Amazon PPC.
Client Background
A premium brand in the Beauty & Personal Care category partnered with Xclaim Solutions to scale its Amazon business beyond keyword-driven PPC and fragmented catalog performance. The brand operated in a highly competitive market where success depends on brand positioning, compliance, customer lifecycle marketing, and catalog economics.
The Challenge
Although the brand was generating sales on Amazon, growth was constrained by structural gaps in catalog design, audience strategy, and PPC execution.
The Strategy
We built a full-funnel growth system that aligned catalog structure, customer intelligence, keyword strategy, and PPC into one integrated framework.
1. Catalog Restructuring Around Bundles
- Created bundles based on Market Basket Analysis of frequently purchased combinations
- Positioned bundles as primary purchase options across listings and A+ Content
- Aligned variation structures, titles, and visual hierarchies to highlight bundle value
- Bundles became the primary lever for increasing average order value
2. Competitor Keyword Gap Analysis
- Identified high-intent search terms where competitors were ranking above the brand
- Mapped three layers of keyword opportunities: brand-dominant, category, and emerging
- Restructured listings and PPC campaigns to attack competitor rankings
- Shifted from defending demand to actively capturing competitor traffic
3. Full-Funnel Advertising Structure
- Rebuilt advertising system around intent stages rather than campaign types
- Bottom-funnel: Branded Sponsored Products and Sponsored Brands defending brand demand
- Mid-funnel: Non-branded category keywords and competitor ASIN targeting
- Top-funnel: Discovery campaigns and lookalike audiences expanding reach
4. AMC Audience Targeting
- Identified missed-opportunity audiences including detail page viewers and cart abandoners
- Applied optimal frequency controls to expand under-served audiences
- Suppressed over-saturated audiences to stop wasted spend
- Re-activated off-peak shoppers during Prime Day and holiday peaks
5. Premium A+ Content for Cross-Sell
- Redesigned A+ Content to drive cross-sell, not just showcase individual SKUs
- Embedded bundles directly into content structure with comparison tables
- Demonstrated functional benefits of using multiple products together
- Lifestyle imagery reinforced premium brand positioning
The Results
By aligning bundles, Premium A+ Content, PPC, and audience targeting, the brand transitioned from product-level selling to a scalable growth system.
Revenue & Conversion Performance
Amazon Advertising Performance
Subscribe & Save Growth
Conclusion
This engagement replaced keyword-driven PPC and single-SKU selling with a full-funnel Amazon growth system built on bundles, audience targeting, and lifecycle advertising.
The brand moved from isolated campaign optimization to a scalable Amazon operating system that increased order value, improved conversion, acquired new customers profitably, and converted peak demand into recurring revenue.
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