$691K Revenue After Reseller Cleanup
How an oatmeal brand recovered $197K in lost revenue by eliminating unauthorized resellers, consolidating listings, and rebuilding Amazon SEO and PPC.
Client Background
A brand in the Grocery & Gourmet Food category partnered with Xclaim Solutions to scale its Amazon channel, regain control of its product listings, and implement a structured recovery strategy. The brand was generating sales, but listings were fragmented and PPC campaigns were not capturing category-level demand.
The Challenge
The brand's growth was limited by brand control issues, unoptimized listings, and an underdeveloped PPC structure in the Breakfast Cereal category.
The Strategy
We rebuilt the brand's presence around three priorities: brand protection, listing optimization, and performance-driven advertising.
1. Reclaiming Brand Control
- Identified ASINs with incorrect brand attribution from resellers
- Submitted proof to Amazon Support including packaging and trademark documentation
- Merged duplicate listings created by resellers into official ASINs
- Consolidated reviews, ranking signals, and sales history
- Enrolled key SKUs in Amazon Transparency for stronger control
2. Listing Optimization for SEO
- Optimized listings around high-intent category keywords
- Upgraded product imagery to communicate value and differentiation
- Leveraged Premium A+ Content for stronger brand positioning
- Aligned Amazon SEO with conversion-focused creative assets
3. Restructuring PPC
- Launched Sponsored Brand campaigns to defend branded searches
- Expanded Sponsored Products to target category-level traffic
- Reallocated budgets to high-conversion keywords and ASINs
- Structured PPC into branded (profitability) and category (acquisition) campaigns
The Results
Within one year, the brand moved from hijacked listings to full control over its Amazon catalog.
New-to-Brand Acquisition
Customer Retention Performance
Conclusion
This case study shows that Amazon growth in the Grocery category starts with brand control, continues with listing optimization, and scales through structured PPC management.
By reclaiming ownership of product listings, eliminating reseller-driven fragmentation, and optimizing for SEO and conversion, the brand recovered approximately $197K in annual revenue that was previously leaking to third-party sellers.
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